Keep an eye out for tomorrow morning’s post

In our “Why Participatory Medicine” series, leading up to the October 21 launch of the Journal of Participatory Medicine, tomorrow’s guest post will be a special treat for me. It contains a breakthrough insight about participatory medicine, and it’s a perfect example of how social media is enabling a wildfire acceleration of the spread of ideas.

The author is Amy Romano @MidwifeAmy, a nurse-midwife and advocate for mother-friendly maternity care. An expert in research analysis, she manages the Science & Sensibility blog for Lamaze International.

Amy found us through social media, pure and simple: she was out there doin’ her job, chasing interesting chains of followers, and ended up here. She read the white paper and immediately saw that it’s a perfect fit for what she’s up to. Look: social media brought together a growing idea and a constituency that’s ready for it.

Running with the ball herself, she’s now written perhaps the most profoundly innovative post I’ve seen since I first discovered the e-patient movement: she observed that almost everything in the e-patient white paper is about disease. And as the Lamaze people are well aware, a whole lot of healthcare goes on in (what should be) the non-pathological area of maternity and birthing. And those moms-to-be just happen to be in the actively-engaged online demographic: a perfect setup for participating e-patients.

Hold onto your hats, folks. This is a good one. :–)

Update: Amy’s post is here.

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