Shared Decision Making in the News

Media coverage of the challenges we face in making good treatment decisions often focuses on and sensationalizes medical errors, catastrophes and risks.  So it was great to see this impressive TV news clip circulated by Gary Schwitzer of in his blog last week.  Reporter Jeff Baillon of Minnesota’s FOX 9 news does a great job of making regional health care differences actually matter to the viewer and showing how the principles of shared decision making are critical to the decisions we make about screening and treatment.


Posted in: general | shared decision making





One Response to “Shared Decision Making in the News”

  1. Mark Boguski says:

    Media coverage also focuses on the health and medical conditions of celebrities and other public figures. Such coverage can be “leveraged” to increase health literacy and medical knowledge via something we’ve called the “Goody-Gaga Effect.”
    For more information, see

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