trends & principles

Women — You’ve Been comScored!

Cheryl Greene | January 25, 2008

Women e-Patients may turn to discussion groups, chats, Blogs and other UGC to gather information before making a decision. They may also read books, talk to friends, their significant other, their doctors, and any number of other healthcare professionals. . In my opinion, this is where e-Patients differ from Health 2.0 users. It’s also what makes us hard to market to :-)