comScore

 

trends & principles

Health Sites: Some Are More Equal Than Others

Susannah Fox | January 21, 2010

Update: Roni Zeiger of Google Health emailed me and gave permission for me to post the following statement, which I think is a helpful addition to the conversation: Health information is obviously an important category of information users are looking for. For this health search feature we decided to offer users one source each from [...]

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trends & principles

Women — You’ve Been comScored!

Cheryl Greene | January 25, 2008

Women e-Patients may turn to discussion groups, chats, Blogs and other UGC to gather information before making a decision. They may also read books, talk to friends, their significant other, their doctors, and any number of other healthcare professionals. . In my opinion, this is where e-Patients differ from Health 2.0 users. It’s also what makes us hard to market to :-)

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