Social media and healthcare: hospitals lead
September 28, 2009 · Filed Under Why PM, e-pts resources, hc's problem list, policy issues, trends & principles · 5 Comments
A signal moment has happened: When a major business authority with no history in healthcare speaks up about a shift in the wind, it’s worth noting. And this time it’s a great sign for participatory medicine, because the news is that hospitals are engaging with patients.
My company’s been working with hospitals the last few months, and it’s surprising and hopeful how eager they are to use social technologies. Last week social media visionary Rohit Bhargava at Olgivy (see Wikipedia page on social media optimization) wrote on Ogilvy’s blog about how hospitals have been “quietly innovating with using social media without receiving much attention or credit for it.”
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