Health Care Consumerism
The Deloitte Center for Health Solutions released a very interesting report on “Health Care Consumerism” which looks at five “zones” of activity: traditional health services, self-directed care, alternative and non-conventional health services, financing, and information seeking.
I recommend checking out their report for a few reasons:
1) Many of their findings ring true to me. For example:
Myth: Consumers trust their doctor to make decisions for them.
Reality: The majority of consumers want to share decision-making with their doctor; only 20% are content to let their doctor control those decisions unilaterally.



