UGC

 

demographics, research issues

Frequently Asked (But Unanswered) Questions About E-patients

As I’ve written before, I love questions. It’s an honor to be handed someone’s nascent idea and to help them shape it (which is what I think a question really is). But this time I’m asking for YOUR input. These excellent questions were sent to me by Liav Hertsman and his colleagues at Tel Aviv [...]

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trends & principles

Women — You’ve Been comScored!

Women e-Patients may turn to discussion groups, chats, Blogs and other UGC to gather information before making a decision. They may also read books, talk to friends, their significant other, their doctors, and any number of other healthcare professionals. . In my opinion, this is where e-Patients differ from Health 2.0 users. It’s also what makes us hard to market to :-)

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